Poster Rationale

My role model and designer was Wim Crouwel, with the modernist art movement. I have tried a very big variety of possible designs and ended with this one. Just like Wim Crouwel I have tried to show that different texts mean different things and some are more important than others by using colors. The name Wim Crouwel is Black and the sub-categories such as: what he is for society, and what he has done is white. Categorizing text sections like I have done via color, is making use of proximity. In addition to his name being black, it is also bold, just like Wim Crouwel tried to emphasize the main point even more; in addition, this is making use of the typical font style which Wim has used. It is also more important to get a short overview of what Wim Crouwel has done, than having to read all tiny aspects of it; so the short overview: “Role-Model Modernist Fonts and Design” is placed above the summary of his life, and what he has done. I have tried to use alignment very carefully in this project. There is a very nice line connecting the “Role-Model Modernist Fonts and Design”, “U”, and “Helvetica Created: New Alphabet 1 New Aplhabet 2 New Alphabet 3 Stedelijk Alphabet Fodor Alphabet Gridnik Alphabet”. It really makes the poster look interesting and professional. In addition the letters of the name “Wim Crouwel” are aligned perfectly just like the four text areas are on the bottom of the poster. The spacing throughout the whole piece is very precise. The distance from “wimcrouwel” to the text above, and beneath, to the life summary, is the same; just like the spacing between the four text boxes is the same as well. The spacing from the text at the top to the top of the poster is the same, as from the bottom text box to the bottom, in addition the edges of “wimcrouwel” have the same distance to the side edges. I have also tried to use capital and non-capital letters very precisely to do it just like Wim Crouwel. I didn’t make the W in wim, and C in crouwel capital because it just wouldn’t have fit the style of Wim. The red background color is a very good contrast to the black and white font colors in the front. Overall, my poster is very clean, has a lot of free space, used all four basic rules of design we have learned and incorporates all ideas that Wim Crouwel has used when designing a poster.