Colors

• Over 80% of visual information is related to colour.
• Many reactions to colour are instinctual, universal and cross cultural boundaries.
• Colours are specific to a culture or regions. Mixing appropriate amounts of different colours however can neutralise inherent negative cultural connotations.
• Web design which achieves successful marketing results is sensitive to the cultural, instinctual and iconic meanings of colour in relation to the product being promoted and considers the cultural backgrounds and gender of the targeted clientele. Avoiding the extremes of sheer garishness and boredom, effective design displays symphonic colour arrangements of shades, tints, tones and complementarities to tantalise and maintain interest. Adding textures too can alter colours - a roughly textured surface makes a colour seem darker, while a smooth surface lightens the same colour.
• History clearly demonstrates that this has been a prevalent trend in art since the turn of the 20th century, when Dada's urinals and snow shovels put an end to the era of Matisse and French Impressionism."

• Colors:

Red - European : Danger (stop signs), love (hearts), excitement (for sale signs)
Pink - European : Feminine colour, baby girl
Orange - European : Autumn, creativity, harvest
Brown - Colombia : discourages sales
Gold - World-wide : Success, high quality, money
Yellow - European : Hope, joy, happiness, hazards, cowardice, weakness, taxis
Green - China : Exorcism, green hats indicate a man's wife is cheating on him.
Turquoise - Ancient Persians : warding off evil eye
Blue - European : soothing, "something blue" bridal tradition
Purple - Thailand : Mourning
White - European : Marriage, angels, hospitals, doctors, peace, milk Japan : Mourning, white carnation means death
Silver - Feng Shui : Yin, Metal, trustworthiness, romance .
Grey - Feng Shui : Yin, Metal, dead, dull, indefinite
Black - European : Funerals, death, mourning, rebellion, cool, restfulness