Audi's I-Robot TT

This is an example of how a company attempts to promote itself and its image for the future. Audi made promotion for their brand by showing it in a movie that represents the future. It gives the viewers two impressions. First of all: “I want an Audi in the future”, and “If I get an Audi, it will still be modern in many years”. Basically they convince people to buy their cars now as well as in the future which is a great idea. The car is designed in an absolute great way. It looks very futuristic and modern. Like in most designs, form also follows function here; it isn’t ready for the streets yet, but looks very nice and catches everyone’s attention. The white color is also very neutral, strong, clean and emphasizing the future looks.