The MacBook Pro 17" Battery

This is an absolutely astonishing piece of design. It lasts up to eight hours which is absolutely unbelievable. Only a few changes were made to its previous product but these were very essential changes. First of all, the battery is built in, which saves the space of the mechanics of having an exchangeable one. This allows 40% more battery in the same amount of space used than before. With this, the user can charge his laptop 1000 times; more than three times as much as the normal notebook and all of this because of their adaptive charging technology (computer talks to the battery and tells her how much power is needed, power flow is then regulated or increased depending on demand). In addition, the shape of the battery is customized by apple to fit its designated space which is rectangular, whereas nearly all other producers have batteries that are like normal round shaped ones. The customized shapes allow the space to be used much more effectively. The battery being customized, also allows apple to do with it what they want: size and purpose can be determined by them. This is what they use as their advantage; the active material that stores the energy for the battery can store three times more than the industry standard. Apple says that they invest as much time and effort into their battery design than no one else in the industry; this is proven by an absolute miraculous piece of design that they have created for the new 17" notebook generation. The new MacBook Pro will be charged three times more often and have a three times more lasting battery than the average notebook – only a great design makes this possible.

Asus Bamboo

Finally, one of the biggest computer companies (Asus) on planet earth have reacted to the climate concerns; their answer: Asus Bamboo notebook. It is eco-friendly, made from sustainable natural materials and very light weight. At a twelve inch screen it only weighs 1.57 kg. It is loaded with an Intel Core 2 Duo processor, has up to 4GB of RAM and a 320 GB hard disk, and of course it also has a fingerprint reader. All of these facts show that design doesn’t have exclude function, but even more importantly that design/form and function can work together WITH environment. This notebook is clearly making a big step towards future and environment friendly products, as well as advancement in technology.

Porsche Panamera

The new four-door Porsche Panamera is an absolute stunner. The designers from Stuttgart in Germany have finally made a dream come true. A lot of people dream to drive a Porsche once in their life. A few of them could actually afford to buy one, but have always had one big problem; only two people could fit into this car. The first exception took place with the Cayenne, which is an SUV without competition. It is the non-plus-ultra out on the market. It has the biggest prestige and everyone wants to have it. Those that still wanted a Porsche for the entire family but not a SUV have now found what they have searched for, the brand new, released as of summer 09 Panamera. It looks like a long version of the 911, and although some people might not like it on the first glance, the more you look at it, the more it blows you away. It can be ordered with up to 500bhp which is an unstoppable force. The new Porsche, designed for with power, elegance, and for the entire family.

Logo Ideas

Final Color Scheme

Light Blue: 

2f1bf2

Dark Blue:

0c067e

Pink:

e938c1

Brown:

5e0111

Black:

New font idea

cacavia

tagster

Audi's I-Robot TT

This is an example of how a company attempts to promote itself and its image for the future. Audi made promotion for their brand by showing it in a movie that represents the future. It gives the viewers two impressions. First of all: “I want an Audi in the future”, and “If I get an Audi, it will still be modern in many years”. Basically they convince people to buy their cars now as well as in the future which is a great idea. The car is designed in an absolute great way. It looks very futuristic and modern. Like in most designs, form also follows function here; it isn’t ready for the streets yet, but looks very nice and catches everyone’s attention. The white color is also very neutral, strong, clean and emphasizing the future looks.