Extra Work

ALL KINDS OF DESIGNS

For Holmes

Dear Mr. Holmes

 

Both you and I know it. I deserve a STRAIGHT A :). thank you. I appreciate it.

 

Yours sincerely,

 

Felix

My Inner City Website

To start off, I accomplished something, for my skills extraordinary. I finished my work ON TIME! When designing my website, I wanted to make it something special. I wanted to keep it plain and simple, easy for the viewer to understand. The clients should look at this, and feel the need to return.

I designed approximately 25 DIFFERENT pages. Every SINGLE part of this website has been finished. Starting at the primary pages, ending at the tinniest bit of the tertiary pages. I have put hours over hours into this design. It took forever to do all of this, but I think it was worth it. I feel great when looking at my website now.

        The color scheme might have been slightly manipulated, but it was worth it. The blues and pink were originally incorporated, but the color white wasn’t present in my original idea. It was needed though, to provide a contrast. It needed to stand out, so the viewer can see what he is actually clicking on.

Overall, the progress of the year is shown in this work. It really shows understanding of all concepts studied.

To start off, I accomplished something, for my skills extraordinary. I finished my work ON TIME! When designing my website, I wanted to make it something special. I wanted to keep it plain and simple, easy for the viewer to understand. The clients should look at this, and feel the need to return.

I designed approximately 25 DIFFERENT pages. Every SINGLE part of this website has been finished. Starting at the primary pages, ending at the tinniest bit of the tertiary pages. I have put hours over hours into this design. It took forever to do all of this, but I think it was worth it. I feel great when looking at my website now.

        The color scheme might have been slightly manipulated, but it was worth it. The blues and pink were originally incorporated, but the color white wasn’t present in my original idea. It was needed though, to provide a contrast. It needed to stand out, so the viewer can see what he is actually clicking on.

Overall, the progress of the year is shown in this work. It really shows understanding of all concepts studied.

You Don't Mess With Zohan

This isn’t the typical design we would evaluate here, but it is still a very interesting one. To evaluate the script design of a movie is very much out of the box. The movie “You Don’t Mess With the Zohan” is a very difficult movie to evaluate. Its beginning is very interesting because it discusses the Arab-Israeli relationship. The problem is that comedy is added to this movie, which makes it kind of useless. Either it should have been a comedy movie discussing a different context, or a very serious movie/documentary about the relationship between the Arabs and Israelis. We have to question our self if it is the right thing to compare the Arab-Israeli relationship in a comedy movie or not, if we have decided this, we can talk about the quality of design of the script of a movie; I personally think that a very serious issue shouldn’t be discussed in such a comedy movie. 

http://www.rollingstone.com/reviews/movie/17538118/review/21089025/you_dont_mess_with_the_zohan

Store Design

When creating my store design, I wanted to make sure the brand is represented. On the pictures you can see, that both lengths of the building are covered or decorated with huge poster/advertisements. This should give the first impression of what actually can be found in this store. When entering through the modern looking glass door entrance, the first thing you can see is another poster; this is the one I chose to be my final one, which can be viewed in A2 size in the school corridor, in front of the science lab.

The interior design of the store should remind you of what you are actually buying. The brick wall should give the impression of what kind of people would be in a store like this, followed by the all-dark brown wood furniture. All of the colors are related to my color theme, and grabbed directly from there. The way the furniture is set up, should guide the visitors and potential clients around, so they should look at as much as possible, and hopefully grab some of it. The store is created to show the brand identity and leads the clients around to see, and then hopefully buy as much as possible.

Humour, Zombie and Donut

Han Hoogerbrugge, a great designer, as his works in this idpure edition as well as his website prove. He went to the Rotterdam Art School, where he studied painting. All of his works are based upon inspirations he gained throughout his everyday life. His main work, or basically only, is the creation of animations, which he produces based upon his idea of what the current world looks like. So, his animations have changed greatly over the years, as his outside influences and ideas have changed. He has great animations, able to be seen on www.hoogerbrugge.com

 

Pg. 44-49 – idpure – n.3: VERSION 1.4

Adrien Rovero - his interior designs

Adrien Rovero decided to pursue his training with a course in industrial design the ecal (Lausanne school of art). In October 2004 he obtained his diploma. Every piece he designs, tells an own story. The thing that makes his project more interesting than the rest of the peoples is that he wants to communicate something with his designs, and pieces. He likes to be influenced when designing things. His designs all look incredible, and different. They are not why were used to from the rest of the world. They look special, and out of the normal; it is this certain piece that when people look at it, they want to have it .

 

Pg. 50-58- idpure - special edition

Lotie

Lotie lives and works in Paris. She was born in 1976, and gained her master in History and a degree in Art History in 2001. She decided to dedicate her time entirely to drawing and illustration. She uses Indian ink, or pencil on paper to create her works. Her biggest fear, is to become outmoded and not realizing it. Her dream idea is to have pictures or productions that express energy. When looking at her ideas, I must say, she has achieved her goal. All of her designs look incredibly lively and express great energy. They set the viewer in a happy mood, and want them to look at more.

 

Pg. 22-26 - idpure - special edition

FINAL Advertisement

After going through the process of designing at RIDICULES AMOUNT of posters, I have finished with this one. It addresses the task assigned, incorporating the slogan, and the company’s logo. It also addresses the color scheme, with the black colors, and brick background. The bricks making up the background represent Inner City’s motto, and type of company they are.

To create this, I went to through a complex and time-consuming process. I searched for a way to create graffiti in Photoshop. After I found this, I applied it. Of course the poster wasn’t perfect yet, so I had to make small adjustments all the time. When doing this, I had to redo the graffiti process every time.

Overall, I could have written at least 10 rationales, as I thought I was finished at least that many times. Together with my teacher, I decided that was going to be the finished design.  I am proud to finally have a finished design. 

FINAL logo

Schema

Logo

Advertisement

GVA STUDIO – Distinctive simplicity

Three highly interesting creative people, have joined together to open a studio in January 2004 in GVA (Geneva). They have created a community which consists of journalists, photographers, architects, musicians, designers and stylists, who work together to display works in the studio. They really want to make sure to not have a fixed style, as they want to be open to everything and not copy anyone else’s ideas. They are experts especially in the typography scene, as they have gathered a lot of knowledge about it, and are convinced it is one of the most important elements in design. When doing something for their clients, they try to meet its expectation as well as possible, but also keeping their own style and source of inspiration in mind. They make everything as simple as possible, and this is the key to their success.

Pg. 40 – idpure – n.7: VERSION 1.4

Graphic abundance

Tom Pfister, Juliene Junghaeni, Roland Zenger, and Philip Luethi have had a very nice idea; they decided to put all of their talents together to make a 160 paged book with the title: “Daddy broke my bike.”. This is very interesting because they wanted to express themselves freely, without any theme or guiding principle that has to be regarded; in their designs they only incorporate the most essential piece of information or interest, they ignore everything else. This overall is so interesting because of the great idea, to integrate their skills and thoughts into an open minded, just like they are, book. The pictures on the following pages of the magazine show that they have great thoughts, and produce great designs, where each one looks different than the other.

Pg. 34 – idpure – n.7: VERSION 1.4

Evaluation

I am asked to write a summary of what I have learned and how I showed it in my most recent work; this is a really had topic since there is so much knowledge I have gained and only so little space to explain which almost guarantees some elements, if not key ones, to be missing. First of all, I have of course learned the principles of design: contrast, repetition, alignment, and proximity. I have developed the understanding for these four much more than I actually thought was possible. I have learned a huge variety of tools in Photoshop, which in the beginning I thought would kill me, because I couldn’t deal with that program at all! Not to forget the most recent thing I have learned once again, the rule of thirds. Fonts as well as colors and its effects have also been part of teaching plan and have been incorporated into my designs.

Incorporation into my new designs:

In the tag we can see the biggest amount of learned skills in the class used in comparison to my most recent works. Repetition is used in the shape of texture that should be seen on the tag. It is repeated over and over again since it is a texture. Color contrast can clearly be seen between the three main colors: black/gray, red, and blue. The “Designer Line” as well as the “Denim Shirt”, “SIZE M” and $192,11” is grouped together via proximity. It is all blue which represents a connection between them as they are all providing descriptive information about the product. “Designer Line”, “Denim Shirt”, and the bar code are aligned on the left side. Photoshop tools have also been applied here. I overlaid the texture with color that I inserted from my brick design. The font used (all in blue), is called Helvetica Neue, is very clean, and I think perfectly fits on a clothing tag.

The logo I designed also included a few, but not too many things we learned. The time consuming part of this, was finding a design I like, since I had over nine different ones. Regarding Photoshop, I used a clipping mask to insert the bricks into the letters. The font is especially chosen and downloaded from the internet to match the theme more than any that are initially installed on the computer.

Many of the learned techniques and knowledge has been put into the poster. First of all, there’s a very nice contrast from the snowboarder to the dark brick and the white text. In addition a lot of Photoshop work is inside this design. I had to brush the entire outside of the gray snowboarder with a gray brush that I had to configure with a lot of settings, to make it look more like graffiti, not like an overlay and something posted onto the wall. In addition, I then had to configure the brush and snowboarder with a big variety of fx options. Last but not least, the font on this poster is pretty decorative, and perfectly matches the theme.

I think that all of these three designed parts show a big amount of understanding of the key concepts learned in class, and a good capability of working with the most essential program in this class, Photoshop.

Inner City Clothing Tag

The MacBook Pro 17" Battery

This is an absolutely astonishing piece of design. It lasts up to eight hours which is absolutely unbelievable. Only a few changes were made to its previous product but these were very essential changes. First of all, the battery is built in, which saves the space of the mechanics of having an exchangeable one. This allows 40% more battery in the same amount of space used than before. With this, the user can charge his laptop 1000 times; more than three times as much as the normal notebook and all of this because of their adaptive charging technology (computer talks to the battery and tells her how much power is needed, power flow is then regulated or increased depending on demand). In addition, the shape of the battery is customized by apple to fit its designated space which is rectangular, whereas nearly all other producers have batteries that are like normal round shaped ones. The customized shapes allow the space to be used much more effectively. The battery being customized, also allows apple to do with it what they want: size and purpose can be determined by them. This is what they use as their advantage; the active material that stores the energy for the battery can store three times more than the industry standard. Apple says that they invest as much time and effort into their battery design than no one else in the industry; this is proven by an absolute miraculous piece of design that they have created for the new 17" notebook generation. The new MacBook Pro will be charged three times more often and have a three times more lasting battery than the average notebook – only a great design makes this possible.

Asus Bamboo

Finally, one of the biggest computer companies (Asus) on planet earth have reacted to the climate concerns; their answer: Asus Bamboo notebook. It is eco-friendly, made from sustainable natural materials and very light weight. At a twelve inch screen it only weighs 1.57 kg. It is loaded with an Intel Core 2 Duo processor, has up to 4GB of RAM and a 320 GB hard disk, and of course it also has a fingerprint reader. All of these facts show that design doesn’t have exclude function, but even more importantly that design/form and function can work together WITH environment. This notebook is clearly making a big step towards future and environment friendly products, as well as advancement in technology.

Porsche Panamera

The new four-door Porsche Panamera is an absolute stunner. The designers from Stuttgart in Germany have finally made a dream come true. A lot of people dream to drive a Porsche once in their life. A few of them could actually afford to buy one, but have always had one big problem; only two people could fit into this car. The first exception took place with the Cayenne, which is an SUV without competition. It is the non-plus-ultra out on the market. It has the biggest prestige and everyone wants to have it. Those that still wanted a Porsche for the entire family but not a SUV have now found what they have searched for, the brand new, released as of summer 09 Panamera. It looks like a long version of the 911, and although some people might not like it on the first glance, the more you look at it, the more it blows you away. It can be ordered with up to 500bhp which is an unstoppable force. The new Porsche, designed for with power, elegance, and for the entire family.

Logo Ideas

Final Color Scheme

Light Blue: 

2f1bf2

Dark Blue:

0c067e

Pink:

e938c1

Brown:

5e0111

Black:

New font idea

cacavia

tagster

Audi's I-Robot TT

This is an example of how a company attempts to promote itself and its image for the future. Audi made promotion for their brand by showing it in a movie that represents the future. It gives the viewers two impressions. First of all: “I want an Audi in the future”, and “If I get an Audi, it will still be modern in many years”. Basically they convince people to buy their cars now as well as in the future which is a great idea. The car is designed in an absolute great way. It looks very futuristic and modern. Like in most designs, form also follows function here; it isn’t ready for the streets yet, but looks very nice and catches everyone’s attention. The white color is also very neutral, strong, clean and emphasizing the future looks.

Fonts for my Company

Make type more see through

Press fx
Blending options
underlying layer UP!

Fonts discussion

Fonts for my Poster with slogan: you can't resist

 

1.     Oldstyle:

a.     you can't resist

I think this font (Palatino) would be kind of matching with my idea but it needs to be considered for what.

2. Modern

a. you can’t resist

            This is a very straight forward font (Helvetica neue). It could be used as a letter font but not really for a poster it would kind of ruin it I think.

3. Sans serif

a.  you can’t resist

            This font: Times new roman is very classic and I don’t really think I would use it in any kind of my work

4. serif

a.  you can’t resist

            The font Apple Garamond could fit to my entire design idea. I really like it and how it works.

5. Decorative

a. you can’t resist

            This font (Herculanum) is something that really matches my design. It is decorative and really matches my theme. 

Improvement ideas for Color Schemes

More accent colors
Add brown to the design idea #1 

Possible Fonts

1. District 
   
2. Grymmoire
   
3. VonFont
   
4. Freshman
   

Picture Position

Weakness = Right

Stronger side = Left

(winner of a fight is always left, because he is stronger)(left is stronger because in the western hemisphere we read from left to right)

Rule of thirds.... Place on one of the interceptions

New 17" MacBook Pro

This new laptop designed by Apple in California is another exemplary example of design and what it takes. The entire model has basically been re-designed, with a new uni-body aluminum case, a multi-touch track pad made out of glass, new grafik-processors by NVIDIA, and a new 8 hour battery life. In addition the looks of this laptop are once again currently unbeatable and set new standards throughout the world. The smaller and yet so much more powerful notebook from apple sets new standards that everyone will once again admire.