Idea #2

Brief:

Inner City

Exclusively for girls/boys aged 12-17

inner-city cool with a focus on uniqueness

New York sensibility black and blue are the dominant colours

snow board and hip hop are also influences

Blake Lively is the model Type

slogan

you can't resist

Idea 2:

Color scheme:

Black, - power, elegance, and formality.

Lighter blue - depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.

Brown: reliability, credibility, comfort, endurance, stability, simplicity, comfort

This design idea really speaks to the brief. It is one of three models I have thought about, and this is basically the middle-class version. It incorporates a lot of ideas from Greenwich Village in New York; the style of everything is tried to match Greenwich Village. The pictures show how the people live in Greenwich Village and what kind of clothe they would like to wear. It really gives a good feel of how the style of this inner city could be.