Lotie

Lotie lives and works in Paris. She was born in 1976, and gained her master in History and a degree in Art History in 2001. She decided to dedicate her time entirely to drawing and illustration. She uses Indian ink, or pencil on paper to create her works. Her biggest fear, is to become outmoded and not realizing it. Her dream idea is to have pictures or productions that express energy. When looking at her ideas, I must say, she has achieved her goal. All of her designs look incredibly lively and express great energy. They set the viewer in a happy mood, and want them to look at more.

 

Pg. 22-26 - idpure - special edition

FINAL Advertisement

After going through the process of designing at RIDICULES AMOUNT of posters, I have finished with this one. It addresses the task assigned, incorporating the slogan, and the company’s logo. It also addresses the color scheme, with the black colors, and brick background. The bricks making up the background represent Inner City’s motto, and type of company they are.

To create this, I went to through a complex and time-consuming process. I searched for a way to create graffiti in Photoshop. After I found this, I applied it. Of course the poster wasn’t perfect yet, so I had to make small adjustments all the time. When doing this, I had to redo the graffiti process every time.

Overall, I could have written at least 10 rationales, as I thought I was finished at least that many times. Together with my teacher, I decided that was going to be the finished design.  I am proud to finally have a finished design. 

FINAL logo

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Logo

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GVA STUDIO – Distinctive simplicity

Three highly interesting creative people, have joined together to open a studio in January 2004 in GVA (Geneva). They have created a community which consists of journalists, photographers, architects, musicians, designers and stylists, who work together to display works in the studio. They really want to make sure to not have a fixed style, as they want to be open to everything and not copy anyone else’s ideas. They are experts especially in the typography scene, as they have gathered a lot of knowledge about it, and are convinced it is one of the most important elements in design. When doing something for their clients, they try to meet its expectation as well as possible, but also keeping their own style and source of inspiration in mind. They make everything as simple as possible, and this is the key to their success.

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