Weekly Design Post

http://www.toysgadget.com/calls-only-eclipse-design-phone-is-a-dudly-disaster/technology

This is the so called eclipse design phone. It only has a number panel, and a screen to see what you are typing. It includes nothing which the, also modern phones, such as the iphone have. It doesn't have a camera, games, or any multimedia device options. It is just a plain phone, no features, nothing. I personally think that the phone looks great, and the idea behind it isn't bad, but just not as good. I think a lot of people need more than only a phone in the modern time. We will see how good it is when its going to get produced.

Font Pictures

helvetica movie notes

Movie Notes - Helvetica

Helvetica used in:
• Brand names (American Airlines, IBM, Met life, greyhound, deBijenkorf, Sears, Jeep, BMW, Toyota, McLare, Aprilia, Kawasaki, Target, Tupperware, Nestle, verizon, conEdison, Lufthansa, Muko, Energizer,Saad, Oral-B, The North Face, Fendi, Staples, Fifa, Adidas etc.) loads of car brands, because it is clean
• Informative signs
• Street signs
• Logos

It is:
• Simple
• Neutral
• Easy on the eye
• It is sans serif, has no serif
• Letters have uniformity
• Perfect spacing
Modernist font – represents modern ideas of space, movement, timing, relaxed, but it is sans serif and easy on the eye.
Bad because Ubiquities (everywhere)
• It is everywhere
• Boring
• Too simple
• Perfect
Represents government identities (because it makes you feel safe)
Corporal
Means it is institutional
Its modern in and out. Retro modern

Creating a Font

• first design the h.
• It has a straight line and the semi-circle, then the o and p are very simple to do. When those are there, you have n, u, p, d, b,
• Continue writing words which create the rest of the letters
• who structure is based on the horizontal slicing of of terminals.
• Nothing cut of at an angle, only complete horizontal
• designer cant improve helvetica.

Other than being authoria, beaurocratic, and epressiam, using helvetica they seem, excesable, transparent, and accountable.

Font gives a corportion a tone... fancy font, fancy company, excesable font, makes it excesable company.

Real typeface = needs rythm and contrast... helvetica has neither

Arial is a copy of Helvetia

Helvetica:
needs lots of space around it
tired to make every letter look the same which is very bad.

Typeface is part of branding, branding is projecting quality

Counter culture movement 1940-1960 act of rebellion who were the founders modernists ; rise of the flower power movement, cutting edge (cutting into the skin), this combined brings the counter culture movement

as a result people wrote back by hand to show that this is better than helvetica.

What you write should speak to the writer and he should be able to understand it. On the other hand, putting something crap into the a illegible font, makes it at least look interesting. When you have a great but too short article make it a hard to read font so the people have to read it very often.

Modernism and post modernism was the difference between objective and subjective.

modernism:

• functionalism
• utilitavianism
  
• objectivist
  
• more simple
• clean

Post-Modernism:

• subjectivist (100 different fonts for everything you do. It should match the text)
• more free form
• more chaotic
• complicated
  

Key to modernism:

• objectivism
  
• subversive - something running against the norm
  
• clean
  

Grunge period: late 90's.

Categories of type

6 main categories of fonts:

Oldstyle -

• thick/thin transitions.
• thinest point of every letter is diagonal.
• Diagonal Stress.

Modern -

• tend to have a cold, elegant look.
• Strong thick/thin transitions.
• the thinnest point is horizontal.
• Has a vertical stress.
• Should not be used for long texts

Slab serif -

• Vertical stress
• little or no thick/thin transition
• Easily be used in extensive texts.

Sans serif -

• Without serif
• No thick/thin transitions at all
• So stress because there is no thick/thin transition.

Script -

• Look like they have been done with a calligraphy pen or brush.
• Should only be used sparingly because else we get sick of them.

Decorative -

• Look interesting.
  
• Express anything you want without limits.

Chapter 8 Type (&Life)

The reader should be able to understand the text easier when having contrast fonds, not more complicated.
6 ways to contrast the fonts

• size
• weight
• structre
• form
• direction
• color

Similarity causes the problem between two fonts, not the differences.

A few things to know about fonts:

• Concordant -the relationship occuring when only one type of font is used without any differences in size, color, style, etc.
  
• Conflicting - the relationship of same sizes, and some other things. But, they are too similar which confuses the eye.
  
• Contrasting - this is the perfect way to go. The fonts etc. should be different which makes it easier for the reader to see the differences etc.
  

If you use different fonts, make them very different not similar in any sort shape way or form.

BMW X6

http://www.bmwusa.com/Standard/Content/AllBMWs/FutureVehicles/X6/Default.aspx

This was the website I used to research the BMW X6. It contained a lot of information which was very interesting.

The new BMW X6 is an absolute great design in my opinion. It isn't a typical SUV; it's a so called SAV (Sports Activity Vehicle). For the people who would love to have a SUV, but also a coupe, the new X6 is the car to have. It has a lot of space and I think it looks really cool. It will hit the roads in the first quarter of 2009. The X6 offers unique features and performances that no other car provides. In addition it is sporty elegant as well as it has a huge cargo space. It uses the xDrive all-wheel-drive technology which makes it able for the driver to choose between front and rear axles drive. It also adjusts the driving conditions at all times in all situations. The car has the newest imaginable technologies, and only uses 8,0 l per 100km which isn't a lot for a car in this size. It is a great design and joins a lot of design ideas to one.

New Designed Advert

This is my advert in a new version. I had everything done in class so I thought about a new design I could do. This is what I came up with, and I am pretty satisfied with it. I changed the whole lay out and now have the big football picture as the background. A little information, and the most important things are stated on the side. I like both of my designs.