Dienstag, 16. September 2008

Contrast

  • If two items are not exactly the same, then make them different. Really different.
  • Contrast draws our eyes to the page.
  • Never make things to similar, always make them very different.
  • I changed the color of all the subheadings. I made them orange so they are a bigger contrast.

Dienstag, 9. September 2008

Repitition


  • Only use repetition on one-page things, not on multi-page documents because this doesn’t make it look too good.
  • Repeat some aspects of design throughout the entire piece. (Font, size, color of text, design element, thick line, space between objects, etc.)
  • This unifies and strengthens apiece together. Gives a visual interest.
  • Repetition can be thought of as "consistency".
  • Don't over exaggerate the repetition, it gets boring.
  • Start to repeat with Headlines and sub headlines.

  • I changed the alignment of my poster, to make the repetition spaces bigger, and better, and more.

Alignment

  • Nothing should be placed on the page arbitrarily.
  • The visual connection of all elements is important.
  • An invisible connection should be made so the reader knows there is one, although the two objects don’t have to be right next to each other. Basically it should have unity.
  • Things shouldn’t be placed in the middle; they should be placed more left or right. When this is combined with approximately its great.
  • Make strong alignments, so a visual line can be seen. Repeat and repeat that line so it’s emphasized.
  • Find a strong line and use it.
  • When two shapes are next to each other try to put the two straight lines next to each other.
  • Avoid having more than one text alignment on the page.
  • I completely changed the whole alignment of the text in the whole advert.
  • The written text is now aligned to the pictures, and the title is aligned to the pictures on the right.
  • All of these things relate to each other now.

Mittwoch, 3. September 2008

Proximity

  • Group related items together, organize the material.
  • If they are close to each other, they become one unit.
  • You should be able to follow the order of reading logically through proximity.
  • Only three to five elements on one page, if more we should try to group some elements together.
  • Don't leave equal distance between elements unless they are subsets.
  • The things should not be placed in the middle or into any corners of the page.
  • I adjusted my ad by putting the text more to the left, and bold the most important things on it.
  • In addition, I changed the color to make everything easier to overlook.

My Design



The four basic principles

The four basic principles

  • Contrast - big differences in type, color, size, line thickness, shape, space, etc.
  • Repetition – repeat things because this shows unity
  • Alignment – everything should connect to another
  • Proximity – when items relate to each other, they should be grouped together so they look like one unit

Dienstag, 2. September 2008

Creativity and the Design Process

  • Being creative is a high quality which is valued, but sometimes not really understood.  
  • It is said that it is important to have a kind of flexibility of mind.
  • The ones that are creative are not scared to try something new, they can also be called risk takers. 
  • Everyone should expand on the previous ideas because it means relating the modern things to the ones that are history.
  • A certain system should be followed. 
  •  

    A Comparison of Scientific Research method and Design Process models

     

    Research method

    Design process

    Preparation for research

    Literature review

    Study historic and contemporary examples, media

    Information gathering. Goal: to limit variables and identify problem

    Collection of preliminary field data

    Experimentation with materials and visual ideas

    Identification of problem and hypothesis

    Information correlated; problem defined; educated guesses made; hypotheses stated; research design prepared

    Design problem identified through visual analysis and recognition

    Exposition of facts and interpretation

    Research plan is carried out; results are analyzed, plan is modified as necessary based on results; experiments are replicated

    Work is created in a series, with each work suggesting problems to explore in subsequent work

    Presentation of results and findings

    Publication of findings

    Exhibition of work or production of design