Weekly Design Post

http://www.toysgadget.com/calls-only-eclipse-design-phone-is-a-dudly-disaster/technology

This is the so called eclipse design phone. It only has a number panel, and a screen to see what you are typing. It includes nothing which the, also modern phones, such as the iphone have. It doesn't have a camera, games, or any multimedia device options. It is just a plain phone, no features, nothing. I personally think that the phone looks great, and the idea behind it isn't bad, but just not as good. I think a lot of people need more than only a phone in the modern time. We will see how good it is when its going to get produced.

Font Pictures

helvetica movie notes

Movie Notes - Helvetica

Helvetica used in:
• Brand names (American Airlines, IBM, Met life, greyhound, deBijenkorf, Sears, Jeep, BMW, Toyota, McLare, Aprilia, Kawasaki, Target, Tupperware, Nestle, verizon, conEdison, Lufthansa, Muko, Energizer,Saad, Oral-B, The North Face, Fendi, Staples, Fifa, Adidas etc.) loads of car brands, because it is clean
• Informative signs
• Street signs
• Logos

It is:
• Simple
• Neutral
• Easy on the eye
• It is sans serif, has no serif
• Letters have uniformity
• Perfect spacing
Modernist font – represents modern ideas of space, movement, timing, relaxed, but it is sans serif and easy on the eye.
Bad because Ubiquities (everywhere)
• It is everywhere
• Boring
• Too simple
• Perfect
Represents government identities (because it makes you feel safe)
Corporal
Means it is institutional
Its modern in and out. Retro modern

Creating a Font

• first design the h.
• It has a straight line and the semi-circle, then the o and p are very simple to do. When those are there, you have n, u, p, d, b,
• Continue writing words which create the rest of the letters
• who structure is based on the horizontal slicing of of terminals.
• Nothing cut of at an angle, only complete horizontal
• designer cant improve helvetica.

Other than being authoria, beaurocratic, and epressiam, using helvetica they seem, excesable, transparent, and accountable.

Font gives a corportion a tone... fancy font, fancy company, excesable font, makes it excesable company.

Real typeface = needs rythm and contrast... helvetica has neither

Arial is a copy of Helvetia

Helvetica:
needs lots of space around it
tired to make every letter look the same which is very bad.

Typeface is part of branding, branding is projecting quality

Counter culture movement 1940-1960 act of rebellion who were the founders modernists ; rise of the flower power movement, cutting edge (cutting into the skin), this combined brings the counter culture movement

as a result people wrote back by hand to show that this is better than helvetica.

What you write should speak to the writer and he should be able to understand it. On the other hand, putting something crap into the a illegible font, makes it at least look interesting. When you have a great but too short article make it a hard to read font so the people have to read it very often.

Modernism and post modernism was the difference between objective and subjective.

modernism:

• functionalism
• utilitavianism
  
• objectivist
  
• more simple
• clean

Post-Modernism:

• subjectivist (100 different fonts for everything you do. It should match the text)
• more free form
• more chaotic
• complicated
  

Key to modernism:

• objectivism
  
• subversive - something running against the norm
  
• clean
  

Grunge period: late 90's.

Categories of type

6 main categories of fonts:

Oldstyle -

• thick/thin transitions.
• thinest point of every letter is diagonal.
• Diagonal Stress.

Modern -

• tend to have a cold, elegant look.
• Strong thick/thin transitions.
• the thinnest point is horizontal.
• Has a vertical stress.
• Should not be used for long texts

Slab serif -

• Vertical stress
• little or no thick/thin transition
• Easily be used in extensive texts.

Sans serif -

• Without serif
• No thick/thin transitions at all
• So stress because there is no thick/thin transition.

Script -

• Look like they have been done with a calligraphy pen or brush.
• Should only be used sparingly because else we get sick of them.

Decorative -

• Look interesting.
  
• Express anything you want without limits.

Chapter 8 Type (&Life)

The reader should be able to understand the text easier when having contrast fonds, not more complicated.
6 ways to contrast the fonts

• size
• weight
• structre
• form
• direction
• color

Similarity causes the problem between two fonts, not the differences.

A few things to know about fonts:

• Concordant -the relationship occuring when only one type of font is used without any differences in size, color, style, etc.
  
• Conflicting - the relationship of same sizes, and some other things. But, they are too similar which confuses the eye.
  
• Contrasting - this is the perfect way to go. The fonts etc. should be different which makes it easier for the reader to see the differences etc.
  

If you use different fonts, make them very different not similar in any sort shape way or form.

BMW X6

http://www.bmwusa.com/Standard/Content/AllBMWs/FutureVehicles/X6/Default.aspx

This was the website I used to research the BMW X6. It contained a lot of information which was very interesting.

The new BMW X6 is an absolute great design in my opinion. It isn't a typical SUV; it's a so called SAV (Sports Activity Vehicle). For the people who would love to have a SUV, but also a coupe, the new X6 is the car to have. It has a lot of space and I think it looks really cool. It will hit the roads in the first quarter of 2009. The X6 offers unique features and performances that no other car provides. In addition it is sporty elegant as well as it has a huge cargo space. It uses the xDrive all-wheel-drive technology which makes it able for the driver to choose between front and rear axles drive. It also adjusts the driving conditions at all times in all situations. The car has the newest imaginable technologies, and only uses 8,0 l per 100km which isn't a lot for a car in this size. It is a great design and joins a lot of design ideas to one.

New Designed Advert

This is my advert in a new version. I had everything done in class so I thought about a new design I could do. This is what I came up with, and I am pretty satisfied with it. I changed the whole lay out and now have the big football picture as the background. A little information, and the most important things are stated on the side. I like both of my designs.

Weekly Design Post

www.prodirectsoccer.co.uk/prodinfo.asp?PID=PDS-002-009-901&DEPT=002&BRAND=009

This was the website I used to research these highly modern football boots.

Nike's Mercurial Vapor Super Lite

I think that these shoes are a great design because they have absolutely no competition. The two shoes together only weigh 190g, when we compare this to a "normal" modern pair of football shoes weighs at least 200g. Meaning the Nike's Mercurial Vapor Super Lite are more than a half lighter than the others shoes. The only reason this shoe exists is because of the company Nike. They wanted to do something like a concept car with a shoe, calling it a concept shoe. This was the shoe; it's made of carbon, and was developed over three whole years with the best designers and craftsman of boot designing today. This is the most developed football boot in the world. It is extremely flexible, and yet very strong. The plate of the shoe was created in Germany, and is seven layered and made of carbon composite material interwoven with TPU and polyurethane. This was done to make the shoe flexible, and still very light, and strong. The foot is closer to the grass than ever before which gives the player a better precision when working with and without the ball. In addition the shoe has reinforcing ads to support the foot during all kinds of kicks, especially the toe kick. The sole was completed in Korea, where the cleats and stud tips were injection molded on to the plate, which then makes the sole one single piece. In Montebulluna, Italy at Nike's Research Center, expert engineers created the best so far known process to make carbon soft, and still leave it so strong. In this shoe we see the principle of form follows function being followed. The black, natural color of the shoe was left, and only the pink Nike stripe added for people to recognize what company the shoe was made by. Christian Ronaldo debuted this shoe in Champions League final 2008 in Moscow, and won the title with his team, Manchester United.

Final Design

I did not make any changes to my final design. After the last principle of design I was very satisfied with my whole poster, and think this is very good.

Review

• Don’t be afraid of doing anything; leave white space if you want to.
• Proximity: Show that elements belong to each other by putting them closer, and put them wide apart if they are different.
• Alignment: Align every objects edge with the edge of another.
• Repetition: Repeat font, bullets, typefaces, line, colors, etc. This helps strengthen the reader’s sense of recognition of the entity represented by the design.
• Contrast: Have strong opposites (rules, lines, typefaces, colors, spatial relationships, directions, etc.).

Contrast

• If two items are not exactly the same, then make them different. Really different.
  
• Contrast draws our eyes to the page.
• Never make things to similar, always make them very different.

• I changed the color of all the subheadings. I made them orange so they are a bigger contrast.
  

Repitition

• Only use repetition on one-page things, not on multi-page documents because this doesn’t make it look too good.
• Repeat some aspects of design throughout the entire piece. (Font, size, color of text, design element, thick line, space between objects, etc.)
• This unifies and strengthens apiece together. Gives a visual interest.
• Repetition can be thought of as "consistency".
• Don't over exaggerate the repetition, it gets boring.
• Start to repeat with Headlines and sub headlines.

• I changed the alignment of my poster, to make the repetition spaces bigger, and better, and more.
  

Alignment

• Nothing should be placed on the page arbitrarily.
• The visual connection of all elements is important.
  
• An invisible connection should be made so the reader knows there is one, although the two objects don’t have to be right next to each other. Basically it should have unity.
  
• Things shouldn’t be placed in the middle; they should be placed more left or right. When this is combined with approximately its great.
  
• Make strong alignments, so a visual line can be seen. Repeat and repeat that line so it’s emphasized.
  
• Find a strong line and use it.
• When two shapes are next to each other try to put the two straight lines next to each other.
  
• Avoid having more than one text alignment on the page.

• I completely changed the whole alignment of the text in the whole advert.
  
• The written text is now aligned to the pictures, and the title is aligned to the pictures on the right.
  
• All of these things relate to each other now.
  

Proximity

• Group related items together, organize the material.
• If they are close to each other, they become one unit.
• You should be able to follow the order of reading logically through proximity.
• Only three to five elements on one page, if more we should try to group some elements together.
• Don't leave equal distance between elements unless they are subsets.
• The things should not be placed in the middle or into any corners of the page.

• I adjusted my ad by putting the text more to the left, and bold the most important things on it.
  
• In addition, I changed the color to make everything easier to overlook.
  

My Design

The four basic principles

The four basic principles

• Contrast - big differences in type, color, size, line thickness, shape, space, etc.
  
• Repetition – repeat things because this shows unity
  
• Alignment – everything should connect to another
  
• Proximity – when items relate to each other, they should be grouped together so they look like one unit
  

Creativity and the Design Process

• Being creative is a high quality which is valued, but sometimes not really understood.  
• It is said that it is important to have a kind of flexibility of mind.
• The ones that are creative are not scared to try something new, they can also be called risk takers. 
• Everyone should expand on the previous ideas because it means relating the modern things to the ones that are history.
• A certain system should be followed. 

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  A Comparison of Scientific Research method and Design Process models

  	Research method	Design process
  Preparation for research	Literature review	Study historic and contemporary examples, media
  Information gathering. Goal: to limit variables and identify problem	Collection of preliminary field data	Experimentation with materials and visual ideas
  Identification of problem and hypothesis	Information correlated; problem defined; educated guesses made; hypotheses stated; research design prepared	Design problem identified through visual analysis and recognition
  Exposition of facts and interpretation	Research plan is carried out; results are analyzed, plan is modified as necessary based on results; experiments are replicated	Work is created in a series, with each work suggesting problems to explore in subsequent work
  Presentation of results and findings	Publication of findings	Exhibition of work or production of design